Most thought leadership misses the mark
68% of B2B marketers invest in it. Just 32% measure its impact. The gap? Strategy without alignment. Insight without action. Content without commercial outcomes
We close that gap with thought leadership that’s built to perform.
What success looks like
Philips
Drove 3,000+ senior healthcare engagements across 14 markets, fuelling brand authority and commercial pipeline.
Pega
Boosted report downloads by 300% and generated 65+ enterprise-ready insights that influenced tech buyer decisions.
Brandpie
Elevated C-suite positioning through original data, unlocking new business opportunities tied to brand purpose.
Thomson Reuters
Secured 500+ qualified leads and earned top-tier media coverage through a tax insights report cited across Europe.
Frameworks built for boardroom buy-in
Download the same guides we use with global CMOs and brand leaders:
Investment Playbook
Tie content directly to revenue and influence metrics
Credibility Framework
Establish authority in complex, competitive markets
ROI Tracker Blog
Practical KPIs, benchmarks, and measurement tactics
What’s next for thought leadership?
Get ahead of what’s coming:
GenAI’s role in ideation and delivery
Thought leadership as a brand trust signal
Strategic formats built for buyer enablement
Your end-to-end thought leadership partner
We help you lead — not just publish.
Our services span the full journey
Ideation and strategy
Develop ideas that command attention
Compelling thought leadership often originates with a single bolt of inspiration. The challenge can be transforming that initial idea into a credible and engaging story, backed by data and illustrated with insights.
Advisory
Boost revenue through strategic research
Through our thought leadership advisory services, our team becomes an extension of your own: applying our specialist research capabilities and industry expertise to strengthen your strategies and stay ahead of global trends.
Research, data, and insights
Generate intelligence that guides decisions
Research is what we do best—it’s in our name because it’s at our core. Our iterative process takes you through whitespace assessment and audience profiling to survey design and deep data analysis.
Storytelling
Craft narratives that hook busy executives
Great storytelling transforms data into the kernel of a memorable conversation. At iResearch Services, we blend data journalism, marketing expertise, and a journalistic edge to craft content that captivates and engages your audience. Our editorial team, with experience serving global leaders such as Harvard Business Review, The Economist Group, and KPMG, brings authority and creativity to every project.
Activation and amplification
Convert concepts into market success
Put your brand in front of key decision makers—from emerging markets to top business leaders—with our partners at TechInformed. A leading media and marketing platform for technology news and information, TechInformed reaches an audience of 131 million global business and technical decision-makers and can promote your content to your target buyers and generate qualified leads.
Ideation
Advisory
Insights
Storytelling
Activation
Work with senior experts
Our leadership team partners directly with yours to plan, build, and deliver thought leadership with commercial impact.
Newell Thompson
SVP Sales, Global Thought Leadership
Newell is a seasoned sales and marketing leader with a proven track record of driving revenue, forging strategic partnerships, and spearheading innovative product development. With senior sales leadership roles at Conde Nast, Time Inc., Gannett, and other prominent organizations, he has excelled in leading high-performing teams and mastering consultative selling in competitive, commoditized markets.
At Time Inc., Newell played a pivotal role in establishing and managing Fortune Knowledge Group, Fortune’s thought leadership brand. Collaborating with editors, subject matter experts, designers, and production teams, he directed business development for enterprise clients and delivered impactful content solutions, including white papers, executive briefings, dynamic infographics, webinars, and more.
In recent years, Newell has leveraged his expertise as a consultant, advising early-stage ad tech firms, legacy media companies, and marketing organizations. His focus on building meaningful, growth-oriented relationships has positioned him as a trusted advisor across industries.
Based in Princeton, NJ, Newell now leads global sales for iResearch Services Thought Leadership, where he is committed to driving innovative strategies and measurable results for clients worldwide.
Brittany Williams
VP, Editorial & Content Operations
Brittany is an accomplished editorial leader with two decades of experience crafting compelling stories across diverse formats, from investigative journalism to memoir to thought leadership. With a reporter’s instinct honed at Northwestern University’s prestigious Medill School of Journalism, she takes joy in blending data-driven journalism tactics into the marketing function. She also holds an MA in Writing & Publishing from DePaul University, where she studied the intricacies of syntax, grammar, and nonfiction writing.
Brittany’s expertise lies at the intersection of coaching executives on effective communication, managing client-facing writers and editors, and cultivating a start-up culture with incredibly high retention. As an editor, she has deep expertise in developing reports, articles, and other forms of thought leadership for executives across industries, from financial services to energy to technology.
Prior to joining iResearch, Brittany built and managed the editorial team at US-based Leff Communications. She also held roles in marketing and administration. She is currently working toward an executive MBA at the University of Chicago Booth School of Business (graduating June 2025). She’s the proud mom of a rambunctious daughter and two cats.
Ready to lead with purpose — and proof?
Let’s map a strategy that delivers measurable ROI.
Book a 30-min strategy call